Don’t tell me the moon is shining; show me the glint of light on broken glass.
—Anton Chekhov
Writing Services…
Website Copy
full-blown or partial
Social Media Copy
start-up or ongoing
Brand Voice + Style Guides
all the words + how to use them
My process…
Together, we identify businesses that share a similar brand voice to what you desire, and then draw inspiration from our findings. All structured into a process that includes clear goals, efficient use of your time, and even some fun. You focus on your skills while I focus on mine with results that are greater than the sum of their parts.
Shall we get acquainted?
You... an entrepreneur who wants an online presence that perfectly communicates your product or service with copy that accurately reflects your vision and brand, attracting dream client aplenty.
But writing isn’t necessarily your interest. In fact, you have a laundry list of other to-dos, and sitting down to write expressive on-brand content hovers near the bottom—always.
Me... a writer who specializes in crafting brand copy tailored to work across all of your marketing—website, social, and packaging— with the right words to reflect your brand’s best version of itself.
As wordsmith and visual storyteller, I am invested in composing content that will increase your confidence about your virtual calling cards, making you a magnet for all of the right customers.
Clients
Arkeras
The Connection... Inspired to design a garment after a period of grief, Tammera was six months into building her brand when we met. I immediately connected with her vision and knew I could create a strong consistent brand voice.
The Collaboration… In an ongoing alliance, I write or edit most everything that appears on the website, packaging, and social media. As the company’s offerings develop, I suggest new content, weigh in on the supporting visuals, and maintain the established brand voice.
The Brand Voice… calm • supportive • inspirational • hopeful • compassionate
Arkeras Artisans: a sample of the brand’s voice.
The curated space for community connection—words by me.
Our dynamic trio in the golden light of our summer summit.
Nancy has proven herself to be indispensable. As a trusted source for our business branding, Nancy is both direct and compassionate when recommending a brand voice. Her work with Arkeras says is all: meticulous, detailed, and unified. I would highly recommend Nancy for friends and businesses alike!
—Tammera Mason, founder and CEO of Arkeras
Maxwell Creative
The Connection... Mallory approached me about curating the online copy of her creative services agency. We easily fell into a mutually beneficial collaboration which blossomed into what you see here. It is her company who designed this website and Mallory herself who captured the on-point photography.
The Collaboration… I edited existing copy to voice and continue to write new content for the website to fully embrace this growing entrepreneurial company. Together we’ve deepened the Maxwell Instagram presence, creating copy to match the imagery at this social media party.
The Brand Voice: friendly • bright • clever • celebratory • intuitive
The Maxwell Manifesto: our first big word collaboration.
How I captured all the things ABOUT this agency.
Dream days working with Maxwell’s top creative.
Nancy is intelligent, thoughtful, creative, and kind. She’s an absolute delight to work with, and I couldn’t recommend her more highly!
—Mallory MacDonald, founder of Maxwell Creative
The Land of Travel
The Connection... Kelly introduced me to the concept of transformative travel and I learned to expect every conversation of ours to culminate in a plan for my next trip—always with the goal of returning with a deeper understanding of my role on this planet.
The Collaboration… I wrote a feature article to kickstart Kelly’s business locally, and advised her on social media content, drawing from her already established spot-on voice. I continue to be a writing consultant for her side hustle.
The Brand Voice… current • encouraging • supportive • knowledgeable • empathetic
The Land of Travel’s first feature.
We determined that all of the social media quote posts should be images from Kelly’s travels, or mine.
Vacationing with the travel expert in Todos Santos, Mexico.
Nancy makes everything feel easy. I am so grateful to her.
—Kelly Land Christensen, owner of The Land of Travel
Notable numbers...
88
the percent of the day I’m thinking about
the best way to tell a story
33
how many times a week I drop down into
Microsoft Word’s thesaurus tool
815
the number on the clock when
my writing desk calls me... that’s a.m.
All photography and web design by Maxwell Creative
© copyright 2022 Nancy Waddell Cortelyou